A Community
of Marketing Rebels
Bringing about an E-commerce Revolution,
armed with only laptops and ideas.
Not an agency.
A Community of Marketing Rebels
Bringing about an
E-commerce Revolution, armed with only laptops and ideas
Welcome to DAS Umbrella
/dʌs ʌmˈbrel.ə/
An e-commerce community that specialises in starting online businesses and scaling them
quicker than most people would think possible
We build brands
We love creating world-class brands that stand out. Brands that customers love and competitors fear
We hack growth
We love seeing our businesses grow from 0 to 7 figure revenue within 6 months, and we do it often
We disrupt markets
We love bringing innovative ideas to life, seeing them work, and making the "impossible" possible
A Glimpse Behind the Curtains
Building the Next Generation of Consumer Brands
We create, launch and scale e-commerce businesses across multiple markets, combining product development, technology, marketing and operations under one roof.
Every business we build gives our team the opportunity to solve real commercial challenges, take ownership, and learn what it takes to grow a brand from the ground up.
In Pursuit of Better Ideas
We believe that we can launch brand new businesses and quickly dethrone powerful market leaders, even if they've been building their brand for years.
We believe great businesses aren't built by size—they're built by speed, curiosity and relentless execution.
Every successful brand starts with a simple idea, but it grows through thousands of small decisions made well.
That's why we challenge assumptions, move quickly and constantly look for better ways to serve our customers.
Our 3-Part Mission
Build World-Class Brands
That customers love
and competitors fear
Virtualise Business
With a one-stop platform
where all functions meet
Gamify E-Commerce
Because everything
is better as a game
We want to be part of the future, and help it unfold
Will you join us?
Find out More
